Digital Media Planner
Company: ExtensisHR
Location: San Marcos
Posted on: January 25, 2023
Job Description:
- -At Avoya Travel, we're a purpose-driven, customer-centric
brand focused on reimagining the way we help our customers plan and
book their vacations through powerful technology, a personal touch
and the very best value in the industry. As one of the largest and
fastest growing travel companies in North America, Avoya is looking
to add new talent to their already dynamic team. With over $400
million in annual sales and millions of website visitors, Avoya's
rapid growth has been achieved through an energizing company
culture, patented technology, award-winning sales results, unique
demand generation techniques, and strong partnerships.The role of
the Digital Media Planner is to drive strategy, execution,
optimization, and data analysis of key paid digital marketing
channels to accelerate company growth. This position oversees lead
generation efforts and media buying while ensuring on-going
innovation and expansions across partnerships, team and
technologies/platforms. These responsibilities include managing
search engine marketing agency, media buying, publisher and
third-party marketing relationships, and affiliate marketing
efforts. This role includes the day-to-day management of key
digital marketing channels including buying media, implementing
campaigns, and optimizing for performance. -
- On-going planning and management of media budgets. -
- Develop strong partnership with product (website) team to
partner on development, enhancements, evolution and optimizations
of highly-trafficked landing pages for lead generation
efforts.
- Drive further innovation and industry best practices for
cross-channel, cross-device marketing programs.
- Oversee the digital marketing creative process to ensure
content is conversion-optimized, on-brand and achieving the broader
marketing objectives and strategies.
- Lead publisher, technology, and agency partner relationships to
ensure results are delivered in most efficient and effective way
possible.
- Aggressively pursue new partnership opportunities. -
- Execute campaign implementation, tracking, and
optimization.
- Analyze key marketing KPI's and lead optimization and action
plan recommendations. -
- Develop team and build best-in-class operation
- Monitor competitor media and identify new opportunities for
Avoya.
- Lead direct-to-publisher media buying including targeting,
segmentation, campaign settings, campaign structure, and device
type.
- Manage publishing space on Avoya Travel's domains: campaign
implementation, tracking, and optimization.
- Lead growth and expansion of in-house publishing team.
- Maintain publisher relations and correspondence including, but
not limited to placement optimizations, reporting discrepancies,
and invoice requests
- Bachelors Degree in Business, Marketing, Communications or a
similar field with related work experience desired
- 3+ years' hands on experience working in paid marketing and
media buying on agency or client side including management
experience.
- Strong interpersonal skills and experience collaborating with
internal and vendor partners. -
- Strong analytical and reporting skills including measuring
performance of all marketing campaigns and assessment against goals
(ROI and KPI's). -
- Able to collaborate effectively with other employees and
managers to ensure teamwork -
- Demonstrate experience of building, executing and optimizing
marketing plans
- Intermediate SEM experience (2-3 years)
- Proficient Affiliate Marketing experience -
- Experience using different Marketing Platforms, including, but
not limited to: Facebook Ad Manager, GAM, AdWords, Bing, Google
Analytics
- Certification in Google Ads
- Knowledgeable of website analytics tools (e.g., Google
Analytics) -
- Demonstrates a passion and desire to understand and apply the
latest trends and best practices in content marketing.
- Exceptional level of detail-orientation and ability to
multi-task in a fast-paced, deadline-driven environment
- Strong computer skills, including Excel
- Able to collaborate effectively with other employees and
managers to ensure teamwork -
- Colleagues: -Working with an incredibly talented and inspiring
team -
- 23 Paid Days Off: -10 Holidays, 10 days of PTO, and 3 paid sick
days
- Longevity: -401k + Matching
- Wellness: -Health, dental, and vision coverage
- Travel: -Passport reimbursement and Incredible discounted
vacation benefits that include cruises, hotel rooms, guided
vacations, amusement parks, and more!
- Culture: -An upbeat, rewarding corporate culture with training
opportunities, and more!
- Flexibility: -Hybrid and remote schedules are available
depending on team needs.Background checks and drug testing may be
performed as part of the hiring process. -RevAgency, LLC is an
equal opportunity employer and is committed to working with and
providing reasonable accommodation to individuals with
disabilities. -RevAgency, LLC participates in the E-Verify
Employment Verification Program. For further information, please
follow the links below. -Please see attached the RevAgency, LLC
Applicant Notice for details regarding your personal information.
-#IND2
Keywords: ExtensisHR, San Marcos , Digital Media Planner, Other , San Marcos, California
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