Digital Media Planner

Company: ExtensisHR
Location: San Marcos
Posted on: January 25, 2023

Job Description:

- -At Avoya Travel, we're a purpose-driven, customer-centric brand focused on reimagining the way we help our customers plan and book their vacations through powerful technology, a personal touch and the very best value in the industry. As one of the largest and fastest growing travel companies in North America, Avoya is looking to add new talent to their already dynamic team. With over $400 million in annual sales and millions of website visitors, Avoya's rapid growth has been achieved through an energizing company culture, patented technology, award-winning sales results, unique demand generation techniques, and strong partnerships.The role of the Digital Media Planner is to drive strategy, execution, optimization, and data analysis of key paid digital marketing channels to accelerate company growth. This position oversees lead generation efforts and media buying while ensuring on-going innovation and expansions across partnerships, team and technologies/platforms. These responsibilities include managing search engine marketing agency, media buying, publisher and third-party marketing relationships, and affiliate marketing efforts. This role includes the day-to-day management of key digital marketing channels including buying media, implementing campaigns, and optimizing for performance. -

• On-going planning and management of media budgets. -
• Develop strong partnership with product (website) team to partner on development, enhancements, evolution and optimizations of highly-trafficked landing pages for lead generation efforts.
• Drive further innovation and industry best practices for cross-channel, cross-device marketing programs.
• Oversee the digital marketing creative process to ensure content is conversion-optimized, on-brand and achieving the broader marketing objectives and strategies.
• Lead publisher, technology, and agency partner relationships to ensure results are delivered in most efficient and effective way possible.
• Aggressively pursue new partnership opportunities. -
• Execute campaign implementation, tracking, and optimization.
• Analyze key marketing KPI's and lead optimization and action plan recommendations. -
• Develop team and build best-in-class operation
• Monitor competitor media and identify new opportunities for Avoya.
• Lead direct-to-publisher media buying including targeting, segmentation, campaign settings, campaign structure, and device type.
• Manage publishing space on Avoya Travel's domains: campaign implementation, tracking, and optimization.
• Lead growth and expansion of in-house publishing team.
• Maintain publisher relations and correspondence including, but not limited to placement optimizations, reporting discrepancies, and invoice requests
  • Bachelors Degree in Business, Marketing, Communications or a similar field with related work experience desired
  • 3+ years' hands on experience working in paid marketing and media buying on agency or client side including management experience.
  • Strong interpersonal skills and experience collaborating with internal and vendor partners. -
  • Strong analytical and reporting skills including measuring performance of all marketing campaigns and assessment against goals (ROI and KPI's). -
  • Able to collaborate effectively with other employees and managers to ensure teamwork -
  • Demonstrate experience of building, executing and optimizing marketing plans
  • Intermediate SEM experience (2-3 years)
  • Proficient Affiliate Marketing experience -
  • Experience using different Marketing Platforms, including, but not limited to: Facebook Ad Manager, GAM, AdWords, Bing, Google Analytics
  • Certification in Google Ads
  • Knowledgeable of website analytics tools (e.g., Google Analytics) -
  • Demonstrates a passion and desire to understand and apply the latest trends and best practices in content marketing.
  • Exceptional level of detail-orientation and ability to multi-task in a fast-paced, deadline-driven environment
  • Strong computer skills, including Excel
  • Able to collaborate effectively with other employees and managers to ensure teamwork -
    • Colleagues: -Working with an incredibly talented and inspiring team -
    • 23 Paid Days Off: -10 Holidays, 10 days of PTO, and 3 paid sick days
    • Longevity: -401k + Matching
    • Wellness: -Health, dental, and vision coverage
    • Travel: -Passport reimbursement and Incredible discounted vacation benefits that include cruises, hotel rooms, guided vacations, amusement parks, and more!
    • Culture: -An upbeat, rewarding corporate culture with training opportunities, and more!
    • Flexibility: -Hybrid and remote schedules are available depending on team needs.Background checks and drug testing may be performed as part of the hiring process. -RevAgency, LLC is an equal opportunity employer and is committed to working with and providing reasonable accommodation to individuals with disabilities. -RevAgency, LLC participates in the E-Verify Employment Verification Program. For further information, please follow the links below. -Please see attached the RevAgency, LLC Applicant Notice for details regarding your personal information. -#IND2

Keywords: ExtensisHR, San Marcos , Digital Media Planner, Other , San Marcos, California