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Asst Dir, Univ Marketing

Company: Texas State University
Location: San Marcos
Posted on: September 12, 2020

Job Description:

Job Opportunities at Texas State University Posting/Functional Title Assistant Director, University Marketing

University Pay Plan Title Asst Dir, Univ Marketing

Location San Marcos

Department Office of University Marketing

Recruitment Type Open to All

Job Type Full-Time

Monthly Salary $4,721 - $5,416

Job Category Exempt

Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.

• Bachelor’s degree or the equivalent in education and experience.

• Hands-on experience with SEO / SEM , Google Analytics and CRM software.

• Demonstrable experience in designing and implementing successful digital marketing campaigns.

• Proven ability to develop digital marketing strategies from data, analytics, research and trends.

• Proven ability to work autonomously and efficiently with limited supervision

• Strong knowledge of online marketing tools, digital marketing channels and best practices.

• Strong team management and communication (written and verbal) skills.

Preferred Qualifications

• Two or more years of management experience

• Ability to learn new platforms and teach others.

• Professional experience with higher education issues and audiences

• Highly organized, self-motivated, attentive to detail, and technically proficient.

• Confidence to exercise discretion while working independently, as well as the commitment to working as part of a team.

• Experience working in Wrike project management software and a CMS .

Job Description

The Assistant Director, Digital is responsible for overseeing the web, content strategy, social media and digital advertising activities that support the institution’s marketing objectives and contributing to the development, implementation and assessment of strategic marketing plans.

Job Duties

• Responsible for developing, implementing and managing the University’s digital marketing strategy.

• Provides supervision and direction to web, digital advertising, content planning, and social media focused personnel.

• Contribute to the development of the University digital marketing budget.

• Oversees content strategy for the University’s most visible properties — the homepage and main university social media channels.

• Track SEO and Google Analytics data and make analysis to manage and improve content.

• Research industry best practices, investigate benchmarks and provide suggestions for improvement.

• Collaborates with the traffic manager to manage and assign digital team requests and projects.

• As a member of the management team, participates in department-wide operations and management decision-making.

• Serve as lead in partnerships with other departments on campus in digital-related initiatives.

• Support crisis communications as directed.

Additional Information to Applicants

Job Open Date 07/27/2020

Job Close Date (posting closes at midnight)

Open Until Filled Yes

Normal Work Days

Normal Work Hours Start 8:00AM

Normal Work Hours End 5:00PM


Legal and Required Notices

Texas State University is an Equal Employment Opportunity/Affirmative Action Employer, committed to inclusive thought and action in support of our diverse community. Individuals from historically underrepresented groups and all those who share our commitment to inclusivity and passion for the strength of our diversity are strongly encouraged to apply.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

Texas State University is a tobacco-free campus. Smoking and the use of any tobacco product will not be allowed anywhere on Texas State property or in university owned or leased vehicles.

Texas State University is a member of the Texas State University System. Texas State University is an EOE .

Texas State is committed to increasing the number of women and minorities in administrative and professional positions.

Why work @ Texas State?

• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!

• Generous paid time off: vacation, holidays, sick days and many more!

• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program

• Great professional development opportunities: choose from a variety of workshops, training, online learning and even access educational leave opportunities and reimbursement for academic courses

• An inclusive Bobcat community: join our many social networks offered on and off-campus

• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions

By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, diverse, and growing universities in the nation.

Required fields are indicated with an asterisk (*).

Keywords: Texas State University, San Marcos , Asst Dir, Univ Marketing, Other , San Marcos, California

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