General Manager - Texas State Sports Properties
Company: Learfield
Location: San Marcos
Posted on: May 24, 2023
Job Description:
Texas State Sports Properties is LEARFIELD's local, dedicated
entity representing Texas State University. In complete
collaboration with the university, this team is committed to
extending the affinity of the University's brand to businesses and
corporations of all sizes looking to align with the undeniably
loyal and passionate collegiate sports fan base.
As exclusive multimedia rights holder for the University, our team
manages all aspects of the rights relationship. Providing corporate
partners with traditional, digital and other non-traditional media
opportunities to bolster their own brand and garner maximum
exposure through inventory such as venue signage; digital
engagement including social media, the official athletics website,
content, digital gaming and retargeting, event sponsorships and
promotion; corporate hospitality; television and radio game
broadcasts and coaches' shows.
Our growing sponsorship business seeks an accomplished General
Manager (GM) to join our team located on site in San Marcos, TX. -
Our ideal GM candidate will be a strong business leader who can
drive both financial and operational results. If you're interested
in combining your passion for sports with a successful track record
in sales execution and leadership, we want to speak with you! -
-
Responsibilities:
- The General Manager (GM) reports directly to the Regional Vice
President and is responsible for managing the sports property
efforts to ensure the highest attainable level of success. This
includes:
- Developing strong relationships within the department
- Understanding the strategic goals and objectives of the
department
- Determining University's fit within primary business market -
-
- Deliver on individual and team revenue goals through the
selling of integrated marketing packages using traditional, digital
and other non-traditional marketing channels to meet client's
objectives
- Develop and maintain strong, lasting relationships with both
current and potential corporate sponsors
- Develop, implement and review strategic business plans,
including sales/financial performance and new product
development
- Partner with Regional Vice President to develop an annual
fiscal budget for the entire property
- Ensure sales team effectively leverages internal support groups
such as Integrated Marketing, Research and Digital in order to
drive sales -
- Supervise the school's respective broadcasting talent and work
closely with LEARFIELD operations/production staff to ensure the
highest quality in programming, production, syndication, coverage
and presentation.
- Help recruit, manage and train all support staff, including
Coordinators (activation staff), game day assistants, and any third
party vendors who participate in the execution of property related
activities
- Develop and model a strong team-based selling culture, where
encouragement and partnership are recognized and rewarded
- Maintain flexible work hours including sporting and
non-sporting events that may occur on weeknights or weekends
Qualifications: -
- 8+ years selling comprehensive integrated sports marketing
partnerships including major media elements (signage, radio,
social, digital, etc.) or other relevant B2B sales
experience
- Ability to analyze a client's traditional, digital and
non-traditional marketing needs based on the customer's marketing
targets and objectives, and craft an integrated marketing
solution(s) to meet those needs
- Strong knowledge of digital marketing, including but not
limited to social media, content marketing, banner ads, mobile,
retargeting and websites, including interpreting performance
analytics for all areas.
- Proven track record of developing and maintaining strong,
lasting relationships with relevant stakeholders
- Demonstrated effectiveness hiring, developing and promoting top
sales talent
- High energy level coupled with a strong drive for
results
- Able to develop and execute strategic plans in order to meet
both short and long term business objectives
- Effective problem solving abilities
- Must demonstrate a high level of integrity and honesty
-
- Manage time effectively and orchestrate multiple tasks
simultaneously
- Effective communication, organizational, presentation, and
listening skills
- Previous experience in sports and/or higher education
preferred
- Bachelor's degree from a four-year accredited college or
university
Keywords: Learfield, San Marcos , General Manager - Texas State Sports Properties, Executive , San Marcos, California
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