Marketing Manager
Company: Cobian USA
Location: San Marcos
Posted on: January 12, 2021
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Job Description:
Cobian is looking for a next level Marketing Manager that
possesses the creative/analytical skills balance that will enable
Cobian to continue increasing its market share in casual footwear.
Candidate will provide the creative direction to emphasize our
unique value proposition as a leader in Comfort, Quality and Value
while highlighting our core mission to love and serve those around
us. The Marketing Manager will be responsible for the day to day
operations of the department. The department is responsible for 5
primary functions: --- Conducting Research necessary to identify
the competitive landscape for current and future product lines.
This includes detailed SWOTT analysis of current and contemplated
product categories. Findings will be presented to the executive
team and an actionable development plan will be created.---
Integrating with the Development/Design team(s) which includes but
is not limited to oversight of systems/processes,
development/design team members.--- Pricing Strategy. Responsible
for Cobian's Strategic Pricing Plan including assisting in
identifying opportunities to reduce production costs (tariffs,
materials, pop etc.), and optimizing margins by maximizing
wholesale/retail price points by increasing perceived value of
products. --- Overseeing the Promotions Team which includes
graphics production for all applications/platforms, Public
Relations, Social Media and Ambassador relations.--- Placement
Team. Addresses key decisions such as channels of distribution,
product segmentation et al. --- This position reports directly to
the CEO and requires cross departmental interaction (e.g. sales,
IT) with other directors, managers and personnel. QUALIFICATIONS
AND EDUCATION REQUIREMENTS --- 7-10 years proven experience in all
areas above preferably in the casual footwear or apparel industry.
BA/BS in Business, Marketing, Economics. MBA preferable. PREFERRED
SKILLS High degree of proficiency with the following software:
Adobe Suite, Salesforce, MS Office, Visual 3D/Cad Rendering,
Project Teamwork, PLM (Centric), ERP (SAP Business 1). Excellent
interpersonal, organizational and time management skills.
Self-starter with the desire to lead the department to help Cobian
increase its relevance, market penetration and profitability in the
casual footwear marketplace. Please submit resume and intro letter
through Malakye.com
Keywords: Cobian USA, San Marcos , Marketing Manager, Executive , San Marcos, California
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