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Marketing Manager

Company: Cobian USA
Location: San Marcos
Posted on: January 12, 2021

Job Description:

Cobian is looking for a next level Marketing Manager that possesses the creative/analytical skills balance that will enable Cobian to continue increasing its market share in casual footwear. Candidate will provide the creative direction to emphasize our unique value proposition as a leader in Comfort, Quality and Value while highlighting our core mission to love and serve those around us. The Marketing Manager will be responsible for the day to day operations of the department. The department is responsible for 5 primary functions: --- Conducting Research necessary to identify the competitive landscape for current and future product lines. This includes detailed SWOTT analysis of current and contemplated product categories. Findings will be presented to the executive team and an actionable development plan will be created.--- Integrating with the Development/Design team(s) which includes but is not limited to oversight of systems/processes, development/design team members.--- Pricing Strategy. Responsible for Cobian's Strategic Pricing Plan including assisting in identifying opportunities to reduce production costs (tariffs, materials, pop etc.), and optimizing margins by maximizing wholesale/retail price points by increasing perceived value of products. --- Overseeing the Promotions Team which includes graphics production for all applications/platforms, Public Relations, Social Media and Ambassador relations.--- Placement Team. Addresses key decisions such as channels of distribution, product segmentation et al. --- This position reports directly to the CEO and requires cross departmental interaction (e.g. sales, IT) with other directors, managers and personnel. QUALIFICATIONS AND EDUCATION REQUIREMENTS --- 7-10 years proven experience in all areas above preferably in the casual footwear or apparel industry. BA/BS in Business, Marketing, Economics. MBA preferable. PREFERRED SKILLS High degree of proficiency with the following software: Adobe Suite, Salesforce, MS Office, Visual 3D/Cad Rendering, Project Teamwork, PLM (Centric), ERP (SAP Business 1). Excellent interpersonal, organizational and time management skills. Self-starter with the desire to lead the department to help Cobian increase its relevance, market penetration and profitability in the casual footwear marketplace. Please submit resume and intro letter through

Keywords: Cobian USA, San Marcos , Marketing Manager, Executive , San Marcos, California

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