Company: Village Square Healthcare Center
Location: San Marcos
Posted on: September 13, 2022
Village Square Healthcare Center - SUMMARY
Creates and maintains effective markets for facility services by
developing and sustaining referral relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
Participates in weekly sales team meetings, reporting regularly on
referral development and progress on targets.
Develops strategies to maximize admissions of residents in
accordance with facility and regional sales plan.
Evaluates effectiveness and cost benefit of marketing tactics.
Makes recommendations to alter strategies.
Reviews census management practice guidelines, analyzes trends, and
takes action to avert deterioration of market share.
Develops marketing tools for facility or district within budgetary
Responsible for relationship development and management of health
partners and organizations; sources new business.
Anticipates and eliminates potential conflicts between internal
teams and health partners and/or families/residents.
Coordinates external marketing of facilities within the community
through health providers and organizations.
Markets the facilitys services to the managed care industry.
Works with local community agencies to generate a positive image
and encourage word-of-mouth referrals.
Plans and oversees the execution of community based promotional
events, open houses, and educational seminars.
Communicates with local media sources to ensure community awareness
of facility(ies) services.
Participates in corporate trade shows, health fairs, and marketing
activities, as assigned.
Performs other duties as assigned.
Bachelors degree in marketing or a related field is preferred.
One to three (1-3) years experience in health care, long-term care
industry, or insurance sales/marketing.
One (1) year experience with proposal development process.
Strong technical writing skills.
Public relations experience preferred.
Familiar with medical terminology.
Superior presentation skills both one-on-one and group.
Proficient in Microsoft Office products (Word, Excel,
Keywords: Village Square Healthcare Center, San Marcos , Marketing Liaison, Advertising , San Marcos, California
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